Penguatan Digitalisasi UMKM melalui Implementasi Sistem Informasi dan Pendampingan Digital Marketing Berbasis Ekonomi Kreatif

Authors

  • 1Universitas Almuslim Bireun
  • 2Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi
  • 3Universitas Negeri Makassar
  • 4Universitas Negeri Makassar
  • 5Universitas Batuta Medan

CONTACT M. Rasyidin mrasyidin@umuslim.ac.id

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DOI:

https://doi.org/10.62712/juribmas.v5i1.1001

Keywords:

digitalisasi UMKM, sistem informasi, digital marketing, ekonomi kreatif, pemberdayaan usaha

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi guru dan interaktivitas pembelajaran melalui implementasi model pelatihan Edutech berbasis komunitas di sekolah dan komunitas belajar. Program dilatarbelakangi oleh rendahnya pemanfaatan teknologi pendidikan dalam pembelajaran, keterbatasan literasi digital guru, serta belum optimalnya penggunaan platform digital untuk menciptakan pembelajaran interaktif. Berdasarkan need assessment, intervensi dirancang menggunakan pendekatan partisipatif melalui tahapan koordinasi, asesmen kebutuhan, pelatihan Edutech, workshop penggunaan Learning Management System (LMS), simulasi pembelajaran digital, pendampingan implementasi, evaluasi, dan rencana keberlanjutan program. Metode pelaksanaan menggunakan model pelatihan berbasis komunitas dengan instrumen pre–post test, observasi, wawancara, dan dokumentasi kegiatan untuk mengevaluasi capaian program. Hasil kegiatan menunjukkan adanya peningkatan kompetensi digital guru yang ditandai oleh kenaikan skor pre–post test, meningkatnya kemampuan penggunaan LMS dan media pembelajaran digital, serta berkembangnya praktik pembelajaran yang lebih interaktif dan partisipatif. Implementasi program juga menunjukkan peningkatan keterlibatan siswa dalam pembelajaran, terbentuknya komunitas praktik guru, serta tumbuhnya komitmen mitra terhadap integrasi Edutech secara berkelanjutan. Secara kuantitatif, capaian program ditunjukkan melalui peningkatan kompetensi peserta, tingginya partisipasi aktif guru, dan bertambahnya perangkat pembelajaran digital yang dihasilkan. Secara kualitatif, kegiatan berkontribusi pada perubahan pola pikir guru terhadap inovasi pembelajaran digital, penguatan budaya kolaboratif, dan peningkatan kapasitas kelembagaan mitra dalam mengelola transformasi pembelajaran berbasis teknologi.Kesimpulan kegiatan menunjukkan bahwa model pelatihan Edutech berbasis komunitas efektif sebagai strategi pemberdayaan untuk meningkatkan kompetensi guru, memperkuat interaktivitas pembelajaran, serta mendukung keberlanjutan transformasi digital pendidikan. Model ini juga berpotensi direplikasi sebagai pendekatan inovatif pengabdian masyarakat untuk penguatan kualitas pembelajaran di berbagai konteks pendidikan

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Published

2026-04-29

How to Cite

M. Rasyidin, Jennisa Dwina Indriani, Fettyana, Husni Mubarak, & Nurmala Sridewi. (2026). Penguatan Digitalisasi UMKM melalui Implementasi Sistem Informasi dan Pendampingan Digital Marketing Berbasis Ekonomi Kreatif. Jurnal Hasil Pengabdian Masyarakat (JURIBMAS), 5(1), 109–122. https://doi.org/10.62712/juribmas.v5i1.1001

Issue

Vol. 5 No. 1 (2026): Juli 2026

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Articles

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Copyright (c) 2026 M. Rasyidin, Jennisa Dwina Indriani, Fettyana, Husni Mubarak, Nurmala Sridewi

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