Pelatihan dan Pendampingan Pemanfaatan Digital Marketing Sebagai Upaya Peningkatan Usaha UMKM Bakmi Remaja 5 Tingkir Kota Salatiga
Keywords:
Media Sosial, Pemasaran Digital, Jangkauan Pemasaran, UMKM, Keberlanjutan Usaha.Abstract
Bakmi Remaja 5, a micro, small, and medium enterprise (MSME) in Salatiga, has adopted digital payment and online delivery services but has not fully utilized social media for marketing. This community engagement project aimed to strengthen the enterprise's digital marketing capacity through the development and management of Instagram, TikTok, and WhatsApp Business accounts. A build-and-guide approach was employed, involving needs assessment, digital marketing strategy development, content creation training, and continuous mentoring over a two-month period. Program outcomes were evaluated based on social media performance and business indicators. The project resulted in the establishment of professionally managed Instagram, TikTok, and Linktree accounts. Promotional content showed increasing audience engagement, with TikTok views rising from 6,966 to 15,200. Improved digital engagement was accompanied by an increase in daily sales, indicating the positive contribution of social media optimization to business performance. These findings suggest that structured mentoring in digital marketing can enhance MSMEs' digital capabilities, expand market reach, and support long-term business sustainability.
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Copyright (c) 2026 Florensia Evi Saputri, Diar Afif Fizayanti, Birgitta Dian Saraswati
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